Dr Natalie Mcdougall

Senior Lecturer

Marketing

Personal statement

I joined the department as Lecturer in Marketing in 2019. My research interests surround sustainable supply chain operations, with a focus on circularity, digitalisation, resilience and innovation. I am Director of Postgraduate Teaching and teach across a number of postgraduate, undergraduate and executive education classes.

I have presented my research internationally and published in high ranking journals, including Journal of Business Research, Supply Chain Management: an International Journal and Production Planning and Control.

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD in Marketing and MSc in Supply Chain & Operations Management from the University of Strathclyde.

Expertise

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Prize And Awards

2025/26 ISP Joint PhD Cluster Studentship: Recipient; 2025
Strathclyde Medal: Recipient; 2022
Research Excellence Award - Frugal innovation for Sustainable & Resilient Energy Resource Optimization: Mitigating the Energy Crisis: Recipient; 2022
InterAct ECR Fellowship: Recipient; 2022
Research Excellence Award -Theoretical Development and Empirical Investigation into the effects of disruptive technological change on smart supply chain innovation: a focus on sustainability: Recipient; 2020
IPSERA Bursary Winner: Recipient; 29/3/2015

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Publications

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Publications

And was Jerusalem builded here? Community clothing and reconnecting British textile manufacturing: Harker Michael John, Mcdougall Natalie; (2025)
Mitigating the effects of global disruptions on supply chains : gaining insights from the dairy industry during Covid-19: Lemke Fred, Elgersma Erik, Wagner Beverly, McDougall Natalie; Production Planning and Control Vol 36, pp. 841-861 (2025); https://doi.org/10.1080/09537287.2024.2319736
The local supply chain during disruption : establishing resilient networks for the future: Mcdougall Natalie, Davis Andrew; Journal of Cleaner Production Vol 462 (2024); https://doi.org/10.1016/j.jclepro.2024.142743
The shape of supply chain relationships for circularity strategies : a resource dependence view of Brazilian manufacturers: Vieira de Souza William Jeferson, Wagner Beverly, Mcdougall Natalie; 33rd Annual International Purchasing and Supply Education and Research Association (2024)
Competitive benefits & incentivisation at internal, supply chain & societal level circular operations in UK agri-food SMEs: Mcdougall Natalie, Wagner Beverly, MacBryde Jillian; Journal of Business Research Vol 144, pp. 1149-1162 (2022); https://doi.org/10.1016/j.jbusres.2022.02.060
Leveraging competitiveness from sustainable operations : frameworks to understand the dynamic capabilities needed to realise NRBV supply chain strategies: McDougall Natalie, Wagner Beverly, MacBryde Jill; Supply Chain Management: An International Journal Vol 27, pp. 12-29 (2022); https://doi.org/10.1108/SCM-11-2018-0393

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Teaching

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Teaching

I am Director of Post-Gradute Teaching for the Deparment of Marketing and heaviliy involved in teaching throughout the Department and wider Business School. I am the Marketing Lead for the Business School's Breaking Barriers class, which collaborates with Enable to deliver teaching and work experience to young adults with Autism Spectrum Disorder. I supervise dissertations at postgraduate and undergraduate levels.

Throughout my teaching I prioritse a research integrated approach and welcome industry engagement. I have been nominated as 'Most Innovative', 'Most Enthusisastic' and 'Going the Extra Mile' in the University of Strathclyde Teaching Excellence Awards.

Research

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Research Interests

Coming from a Marketing and Operations background, my research interests surround circularity, resilience, digitalisation and innovation in a supply chain context. I am particularly interested the competitive value of such operational activities and the capacity of this to drive realisation of sustainable development. I am the recipient of two ESRC InterAct grants, focused on topics of innovation and digitalisation, and I am currently working on projects related to circularity, localisation and open innovation in digital manufacturing.

I actively engage with industry throughout my research, with a particular emphasis on manufacturing and the food chain. I have worked with policy makers, contributing to efforts to develop initiatives for circular strategies in Scottish & EU Policy. Much of my research aligns with Sustainable Development Goals.