Lok Shan Lam
Developing an Improved Complaint Management System through the use of Text Modelling Techniques
Supervisors: Professor Alan Wilson, Professor John Quigley

Yang Ding
From Cash to Mobile Payment: Investigating the Effects of Payment Methods on Consumer Behavioural Intentions Based on Pain of Payment and Double-Entry Mental Accounting Theory
Supervisors: Dr Andrew Davis, Dr Samantha Murdy

Tanvi Panhale
Exploring Authenticity & Augmented Reality in Heritage Settings
Supervisors: Dr Derek Bryce, Dr Eleni Tsougkou

Sebastian Ralf Goebel
Analysing Customer Contact Sequences During the Pre-Purchase Phase for Consumer Durables in Germany
Supervisors: Professor Spiros Gounaris, Professor Graeme McLean

Richard Turinsky
Total Cost of Ownership: The Impact of Machine Learning
Supervisors: Professor Beverly Wagner, Dr Clemens Kupke

Nicholas Kaminas
Internal Market Orientation (IMO) and Family Work Balance (FWB) in relation to job satisfaction
Supervisors: Professor Spiros Gounaris, Dr Aliakbar Jafari 

Mohamed A. S. Youssef
The effects of Frontline Employees’ job Performance on enhancing Customer Experience and Relational Outcomes: Insights from physical banking context
Supervisors: Dr Aliakbar Jafari, Professor Spiros Gounaris

Nawalage (Hirudini) Cooray
Consumer Vulnerability in Risky and Uncertain Consumption Contexts
Supervisors: Professor Kathy Hamilton, Dr Andrea Tonner

Mijka Ghorbani
Assembling digital brand personality across digital touchpoints and platforms: a qualitative exploration
Supervisors: Dr Andrea Tonner, Dr Eleni Tsougkou 

Malik Husnain Arshad
Exploring Brand Hate on Brand Publics
Supervisors: Professor Kathy Hamilton, Professor Beverly Wagner

Lucina Odoi
Actors, roles, and institutional work in the zero-waste consumer movement: how individual and collective actors collaboratively advance change towards a sustainable society
Supervisors: Professor Anne Marie Doherty, Dr Paul Hewer

Kim Hartmann
Brand influence on tourists’ booking intention across tourism sectors: Evaluation of customer-based brand equity within package holidays
Supervisors: Dr Eleni Tsougkou, Professor Beverly Wagner

Karen Scott
Understanding the components of consumer assemblages, within the context of food-insecurity in Royston, Glasgow
Supervisors: Dr Andrea Tonner, Professor Kathy Hamilton

Chia-Hao Chou
The Impact of Business Model on Innovation Performance
Supervisors: Professor Spiros Gounaris, Professor Juliette Wilson

Yuanyuan Zhou
An investigation of the interventional role of perceived norms on greener choice
Supervisors: Professor Juliette Wilson, Dr Maria Karampela

Victoria Darbyshire
Creating a Circular Revolution: The Glasgow Textile Sector
Supervisors: Dr Matthew Alexander, Professor Juliette Wilson

Sophie Duncan-Shepherd
Generally, I live a lie: A Study of Transgender Consumer Vulnerability
Supervisors: Professor Kathy Hamilton, Dr Paul Hewer

Sissi Lehto
Exploring the role of marketing automation in fostering online engagement in business-to-business settings
Supervisors: Dr Matthew Alexander, Professor Graeme McLean

Mimi Liana Binti Abu
Transformative Service Experiences in Mundane Service Settings
Supervisors: Dr Matthew Alexander, Professor Juliette Wilson

Isaac Gyamfi Frimpong
CSR as a Marketing Communication Tool in Ghana’s Telecom Industry
Supervisors: Dr Michael Harker, Dr Andrew Davis

Esraa Karam Moharam Abdellatif
Customer Engagement Marketing (CEM): Initiatives and Facilitating Factor
Supervisors: Dr Matthew Alexander, Professor Alan Wilson

Customer experience in the business-to-business context: drivers, measures and consequences (2020)
Supervisors: Professor Spiros Gounaris, Professor Beverly Wagner

Narrative of Redemption: Consumers’ Identity Reconstruction after having overcome a spell of poverty (2020)
Supervisors: Professor Kathy Hamilton, Dr Aliakbar Jafari

Delivering Ancestral Tourism in an Urban, Heritage Organisation (2020)
Supervisors: Dr Matthew Alexander, Dr Derek Bryce

Entrepreneurial Orientation and Marketing Capabilities: A Study on the Performance of Small and Medium Enterprises in the United Kingdom (2020)
Supervisors: Professor Spiros Gounaris, Professor Juliette Wilson

Examining Consumers’ Continued Use of Retailers’ Branded Mobile Applications (2020)
Supervisors: Professor Alan Wilson, Professor Spiros Gounaris

An investigation of antecedents to social media engagement behaviours (2019)
Supervisors: Professor Alan Wilson, Dr Maria Karampela

Open Innovation Adoption from Strategy to Practice: Implications from Organizational Ambidexterity and Dynamic Capabilities (2019)
Supervisors: Professor Beverly Wagner, Professor Anne Marie Doherty

Investigating consumer confusion from a cultural perspective: evidence from the Saudi Arabian smartphone market (2019)
Supervisors: Dr Graeme McLean, Professor Spiros Gounaris

Understanding tourists' holiday destination choices through the construct of perceived value (2019)
Supervisors: Professor Spiros Gounaris, Dr Michael Marck

Customers' Behavioural Contribution to the Service Encounter (2018)
Supervisors: Professor Alan Wilson, Professor Fred Lemke

Negatively-valenced Influencing Behaviour : Forms, Triggers and Impacts (2018)
Supervisors: Dr Matthew Alexander, Dr Samantha Murdy

"Talkin 'Bout Regeneration:" Exploring Place Consumtion, Consumer and Spatial Vulnerability in a Neighbourhood Community (2018)
Supervisors: Dr Paul Hewer, Dr Kathy Hamilton

The influence of social eWOM information on attitude formation for aesthetic products: the case of fine art (2018)
Supervisors: Professor Alan Wilson, Dr Andrea Tonner

Investigating the impact of strategic brand management on export performance in the B2B context (2018)
Supervisors: Professor Spiros Gounaris, Professor Alan Wilson

Explicating natural-resource-based view capabilities (2018)
Supervisors: Professor Beverly Wagner, Professor Jillian MacBryde  

Reputation Interrupted: eWOM Brand Image Disruptions in a Shareworthy World (2018)
Supervisors: Professor Alan Wilson, Professor Spiros Gounaris

A Human Interaction Approach to Networking Capabilities and International Opportunity Enactment: An Exploration of German High Technology SMEs (2017)
Supervisors: Dr Aliakbar Jafari, Dr Michael Harker

Footsteps into the Forgotten: Consuming Obsolescence (2017)
Supervisors: Professor Kathy Hamilton, Dr Andrea Tonner

Exploring leaders' strategies for managing negative emotions of sales people (2016)
Supervisors: Professor Heiner Evanschitzky, Professor Alan Wilson

Consuming Kate: Unpacking the Feminine Ideologies Surrounding the Celebrity Princess Brand (2016)
Supervisors: Professor Kathy Hamilton, Dr Paul Hewer

Examining the Online Customer Experience during a Utilitarian Search for Online Business Advisory Information and Services (2016)
Supervisors: Professor Alan Wilson, Dr Michael Harker

Online fashion shopping experiences: web atmospherics and consumer's emotions (2016)
Supervisors: Dr Stephen Tagg, Dr Beverly Wagner

Value (Co-)Creation in Third-party Logistics Outsourcing Relationships (2016)
Supervisors: Dr Beverly Wagner, Dr Fred Lemke

International opportunity enactment by small and medium sized enterprises in the UK (2015)
Supervisors: Dr Aliakbar Jafari, Professor Eleanor Shaw

Understanding Muslim consumers acceptance of self-service-technologies (2015)
Supervisors: Dr Stephen Tagg, Professor Kathy Hamilton

An Examination of the Value Co-Creation Processes at the Micro Level in a Healthcare Setting: A Dyadic Approach (2015)
Supervisors: Professor Alan Wilson, Dr Fred Lemke

Framing Practices Socialities and Spaces of Consumption in Vintage (2014)
Supervisors: Dr Paul Hewer, Professor Juliette Wilson

Willingness to pay for customised solutions in a B2B environment - the perspective of purchasing and marketing professionals (2014)
Supervisors: Professor Heiner Evanschitzky, Professor Alan Wilson

Consuming Lourdes: an ethnographic investigation into the consumption of religious pilgrimage, with specific focus upon the Catholic Sanctuary of Lourdes, France (2014)
Supervisors: Professor Kathy Hamilton, Dr Paul Hewer

The Effect of Internal Market Orientation, Internal Dynamics and Knowledge Management Strategies on NSD Project Performance (2014)
Supervisors: Professor Spiros Gounaris, Professor Alan Wilson

Key Elements of Building and Developing Online Communities (2014)
Supervisors: Professor Alan Wilson, Dr Fred Lemke

Evaluating the credibility of online social content, during an active purchase decision (2013)
Supervisors: Professor Alan Wilson, Dr Stephen Tagg

Drawing the line: understanding privacy concern, privacy literacy and trust influences on online social network privacy boundaries (2013)
Supervisors: Professor Alan Wilson, Dr Michael Harker

Innovating for Value: An Agenda and Framework for Research and Management in Industrial Networks (2013)
Supervisors: Professor Spiros Gounaris, Dr Beverly Wagner

High growth firms in Scotland: Customer perceived value creation and rapid firm growth (2013)
Supervisors: Professor Alan Wilson, Dr Catherine Demangeot

'Consuming Kate' - unpacking royal celebrity (2013)
Supervisors: Professor Kathy Hamilton, Dr Beverly Wagner

Ambivalences of Consuming Social Technology: Understanding how the Practice of Friendship and Construction of the Public Self has been Affected by Social Technology (2013)
Supervisors: Professor Kathy Hamilton, Dr Andrea Tonner